PINTEREST PINNING STRATEGY…
Blogger? Wannabe blogger? Newbie blogger? Wherever you lie on the blogging hierarchy, you have surely heard about the benefits of using Pinterest to increase your traffic and grow your blog.
And it’s not a myth…it’s all true!
When I started out a few months ago (I still consider myself a ‘new blogger’!), I was already a massive Pinterestaholic! The thought of having to pin a bit more to benefit my blog didn’t phase me.
I started out increasing to about 30 manual pins a day. 15 in the morning while I sat in my car outside my kids’ school after morning drop off, waiting for the traffic to die down, and 15 at night while chilling out on the sofa!
Gradually I saw my numbers climb. Slowly in the beginning! I went from 400 monthly views to over 4000 in just a few weeks. It was going up and up but then, I admit, I lost the plot a bit. ‘Real’ work got stupidly hectic AND we moved, so Pinterest was not top on my list of priorities.
I can’t tell you how much this hurt my blog and it’s upward climb in traffic! Ok, I can…A LOT!
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My traffic was growing steadily. I was creating new content on a regular basis. My Pinterest account was growing. All was on the up!! I had reached over 300,000 unique monthly views…until I neglected Pinterest and my pinning strategy!
After almost 2 months of neglect (sorry Pinterest!), I am back on it again, just as before, and it’s working again…yey! Now I’ve added in the extra power of Tailwind and things are moving fast!
My traffic is back on track and my Pinterest stats are looking rosy. I currently have 124,000 monthly unique viewers, whoop whoop, with the numbers growing by about 5k every couple of days. I know it won’t be long before I smash my previous high of 300,000! Mindblowing!
I really love what I do. I love writing. I love creating. I love watching my stats climb and seeing the hard work pay off. Yet sometimes real-life can put a spanner in the works.
But that ‘spanner’ showed me the undeniable power of Pinterest and why it’s so important to pin consistently.
So here’s my advice to you if you’re just starting out, or if you’re pinning but not seeing any growth…
- Make sure you convert your account to a Business account!
- Ensure you verify your blog if you have linked it to your profile
- Pin other people’s pins manually. 15-20 in the morning, 15-20 at night. (30-40 is a nice number. Any less and you may not see the same results. Any more and you may appear ‘spammy’ to Pinterest and end up in Pinterest jail!)
- Use Tailwind to set your own content to pin to group boards and Tailwind Tribes automatically. Make sure to OPTIMISE the pinning schedule and you will go live on Pinterest at the time when most of it’s users are online, therefore increasing your chances of being seen!
- Follow the group pinning rules. Usually you need to repin from the group for every pin you place. And remember to keep pins vertical. Same goes for Tribes. When I’m setting my Tailwind schedule and pinning to groups, I keep a notebook beside me and make a note of how many pins I send to each group. That night, I will pin from those groups as part of my manual process.
- Create multiple pins for each blog post, varying the images and the text on each pinnable image. You may be posting the same content to the same groups over time, but using different images will help your content to be seen again. You can use Canva to create stunning images and Pixabay for beautiful free photos!
- Install the ‘Pinterest Pin It’ plug in on your blog to make it super easy for your content to be shared.
I guarantee this will work!
You WILL see growth and you WILL see more traffic to your blog!
Don’t give up. Keep going. Be consistent. Follow you dream and make it a reality!
Rome wasn’t built in a day, and despite many claims…your blog won’t be either! It takes time, effort, commitment and a whole lot of love. But boy oh boy will it be worth it!